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Strategy & Innovation Studio
LON
SIN
Turn emerging change into new growth.
Off Map works with leadership teams, corporates and ambitious founders to make sense of what is changing, identify where to play next, and turn promising ideas into propositions, ventures and capabilities that land at speed.
01 — The Problem
Most organisations don't lack ideas. They lack a clear way to move from possibility to commitment.
Trends are everywhere. AI is accelerating everything. Customer expectations are shifting. Teams are under pressure to move faster, but often end up with more decks, more pilots and more disconnected activity.
Off Map helps close the gap between insight and action. We turn emerging change into clear opportunity areas, sharper propositions, practical experiments and the organisational capability to keep moving.
02 — What We Help You Do
Three connected moves from signal to strategy to shipped.
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See what's changing
Understand the shifts, signals and emerging technologies that matter for your business, customers and category.
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Shape where to play
Translate insight into opportunity spaces, growth platforms, innovation portfolios and strategic choices.
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Build what comes next
Develop, test and launch propositions, ventures, tools and capabilities that accelerate both learning and outcomes.
03 — Services
Strategy, innovation and capability-building for what's next.
Our work connects foresight, growth strategy, proposition development and organisational change. Projects can be focused and fast, or built into longer programmes & relationships.
For teams that need to understand what is changing and where future growth could come from. What are the moves to make today to create better options and competitive advantage tomorrow?
- Horizon scanning and trend interpretation
- Opportunity space development
- Growth platform creation
- Innovation portfolio strategy
- Future customer and category narratives
For teams turning insights, technologies and possibilities into concrete ideas to sharpen, test and build. Which ideas are worth pursuing — and what needs to be true for them to be something customers want, teams can back and the business can build on?
- Customer discovery
- Concept development
- Experience design
- MVP and experiment design
- Venture shaping and pitch narratives
For organisations that are building innovation as a consistent, repeatable capability. What are the structures, skills, technologies and ways of working needed to keep moving long after any single project ends?
- AI-driven innovation engines for innovation and strategy teams
- Innovation operating models
- Training and leadership programmes
- Workshop design and facilitation
- Storytelling, pitching and client-service capability
04 — How We Work
Lean, senior and practical.
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Move at the speed of learning
We use lean methods, AI-enabled exploration and senior experience to move faster without mistaking activity for progress.
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Designed for decisions
We turn ambiguity into the choices, trade-offs and next moves teams need to act.
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Built to land
We understand the reality of corporate systems, stakeholders and implementation to make strategy real and highly actionable.
05 — Experience
Experience across global brands, growth businesses and leadership teams.
Off Map brings innovation experience across sectors - from technology to financial services to consumer goods to hospitality.
06 — About
Founded by Jonny Wood.
Off Map was founded by Jonny Wood, a strategist and innovation leader with 20 years' experience helping organisations shape new growth.
Jonny has worked agency-side at consultancies including ?What If!, and client-side in senior innovation and strategy roles at Dell Technologies and MetLife. Across those roles, he has worked on foresight, proposition development, venture building, innovation capability and the practical challenge of making change happen inside large organisations.
Based between London and Singapore, he brings a global perspective shaped by more than a decade working across Asia, with a particular focus on how AI and emerging technology are changing the way organisations grow, innovate and operate. Off Map is deliberately small. Jonny leads every engagement directly, combined with a trusted network of strategists, designers, researchers, technologists and facilitators.
“True strategy creates irresistible momentum. Turning uncertainty into direction, possibility and action.” JONNY WOOD, FOUNDER
07 — Questions We're Exploring
What we're exploring now.
Some of the questions we help teams make sense of and act on.
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What does productivity mean when work itself is changing?
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How do we move from signal to shelf faster than the competition?
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How can foresight become the operating system for future growth?
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What would an AI-driven innovation engine look like?
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How do we make innovation repeatable?
08 — Contact
Have a brief, a hunch or a problem worth exploring?
Whether you know exactly what you need, or you are still trying to frame the question, we are happy to talk.
Email
jonny@offmap.studio
Studio
London / Singapore